The most popular behavior analytics tool combining heatmaps, session recordings, surveys, and user feedback.
Hotjar is one of the most widely used behavior analytics platforms, trusted by over 1 million websites worldwide. Now owned by Contentsquare, the platform combines heatmaps, session recordings, surveys, and feedback widgets into a single tool that helps teams understand how users interact with their websites.
Hotjar offers three core products: Observe (heatmaps and session recordings), Ask (surveys and feedback widgets), and Engage (user interviews and testing sessions). The platform's heatmaps visualize clicks, taps, and scrolling behavior, while session recordings let teams watch real user interactions to identify friction points and usability issues. Funnel analysis helps monitor conversion paths.
The free plan tracks up to 20,000 monthly sessions with unlimited heatmaps and one month of data retention. The Growth plan starts at $49/month (billed annually), with Pro and Enterprise plans offering custom pricing. All plans include unlimited user seats at no additional cost, even as your team scales.
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