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Mouseflow

Behavior analytics platform offering six types of heatmaps, session recordings, form analytics, and friction detection.

Overview

Mouseflow is a comprehensive behavior analytics platform that provides six types of heatmaps — click, movement, scroll, attention, geo, and live heatmaps — giving teams the most complete picture of how visitors interact with their pages. All heatmap types generate automatically for every page with traffic, with no manual setup required.

Beyond heatmaps, Mouseflow offers session recordings with advanced filtering, conversion funnels, form analytics, and feedback campaigns. The platform's friction detection automatically identifies sessions where users experienced difficulties like rage clicks and U-turns, helping teams prioritize which recordings to review. Form analytics tracks field-by-field completion rates, hesitation time, and abandonment points.

Mouseflow has been in the behavior analytics space since 2012, trusted by over 430,000 websites globally. Pricing starts at $31/month for 5,000 sessions on one website, with a Free Forever plan offering 500 sessions/month. A 14-day full-feature trial is available with no credit card required.

Key Features

  • 6 types of heatmaps
  • Session recordings
  • Form analytics
  • Conversion funnels
  • Friction detection
  • Rage click detection
  • Feedback campaigns
  • Auto-generated heatmaps

Pros & Cons

Pros

  • + Most heatmap types of any tool (6 varieties)
  • + Excellent form analytics with field-level tracking
  • + Automatic heatmap generation for all pages

Cons

  • Free plan is very limited (500 sessions)
  • Interface can feel dated compared to newer tools
  • Pricing scales up quickly with traffic

Integrations

Google AnalyticsShopifyWordPressWixAdobe AnalyticsSegmentHubSpot

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