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Social Proof vs Trust A/B Tests

How do social proof experiments compare to trust experiments? See side-by-side win rates, average lift, and the top-performing tests in each category.

Key Findings: Social Proof vs Trust

Trust experiments have a higher win rate (40%) compared to Social Proof (30%). This is based on 20 social proof and 5 trust experiments.

Both categories contain experiments across multiple industries and page types. Use these results to prioritize which testing category to invest in for your site.

Top Social Proof Winners

Top Trust Winners

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