Listing: Bigger Form Fields
Hypothesis
If we implement 'Bigger Form Fields' on listing pages (In this experiment, the click area of job listing tiles was expanded to the size of the full job tile), then key conversion metrics will improve.
Test Results
Key Learning
Context: Each additional form field adds friction to the listing, increasing the chance users abandon before completing their submission.
What was tested: REAL-WORLD TEST: 'Bigger Form Fields' was tested on a live listing page. The test involved 164,436 real visitors. Full statistical results require paid access. Test methodology: In this experiment, the click area of job listing tiles was expanded to the size of the full job tile. In the control, the click area was smaller - mo...
Result: No statistically significant difference was detected. This null result is still valuable — it narrows the search space and helps calibrate your minimum detectable effect for future tests.
How to Apply This to Your Site
This experiment tested listing: bigger form fields but produced no statistically significant change. The test was run on a category page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that form tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, the click area of job listing tiles was expanded to the size of the full job tile. In the control, the click area was smaller - mostly only the job headline, along with additional "view more" links on the right hand column. Clicking the tile or headline would open up a new job details page in both control and variation. Impact on progression and membership sales was measured.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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Checkout: Remove Coupon Fields
Problem: Coupon and promo code fields on checkouts can distract users — they leave to hunt for codes, reducing completion rates.
Checkout: Fewer Form Fields
Context: Each additional form field adds friction to the checkout, increasing the chance users abandon before completing their submission.