Loser
Low confidence
Amazon: Product Page — Wider And Smaller Product Titles
Amazon has been noticed a/b testing their product titles styles with at least 3 variants. The first variation stretched the width of the product title. The second variation decreased the font size. While the third variations combined both changes together - possible checking for interaction effects.
Hypothesis
If we test a similar change on our product pages as Amazon rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
Viewed 6+ times
Related Entries
Test Idea
Winner
Personalized Free Shipping Threshold Message → +7.3% Transactions — Sport Chek
copycheckout
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Canned Response
copysignup
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Pattern #14: Exposed Menu Options
navigationproduct
Expected lift: 0%-5%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
pdp_optimizationproduct
Expected lift: 15%-30%
High confidence
Test Idea
Winner
Long-Form Landing Page → +52% Sales — Moz PRO Membership
copylanding_page
Expected lift: 50%-55%
High confidence