15.21% Increase In Conversion Rate By Implementing Accordion Layout For Product Information On PDP
High confidence
Accordion Layout on Product Detail Page
As part of Jackson's 4-month CRO program with Blend, the product detail page was redesigned to use an accordion layout for supplementary information. Mobile traffic was dominant, and the accordion format allowed mobile users to scan and expand only the sections relevant to their purchase decision without scrolling through walls of text.
Hypothesis
Collapsing secondary product information (FAQs, ingredients, shipping) into accordion sections reduces cognitive overload on the PDP, keeping buyers focused on the purchase CTA while still making information accessible on demand.
Why This Works
Key Learnings
Expected Lift Range
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