22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
High confidence
Subscription Copy Test on Product Detail Page
Jackson's PDP had a subscription purchase option alongside one-time purchase. Blend A/B tested different copy treatments for the subscription section, testing messaging that emphasized recurring savings, delivery convenience, and easy cancellation against the original copy. The winning variant drove a 22% lift in conversion rates on the subscription flow.
Hypothesis
Rewriting the subscription value proposition copy on the PDP to lead with savings, convenience, and flexibility (rather than just price) will increase subscription opt-in rates among first-time buyers.
Why This Works
Key Learnings
Expected Lift Range
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