Loser
Low confidence
Etsy: Product Page — Smaller & Shorter Product Titles
Etsy just ran a simple little experiment that changed their product titles into smaller and truncated ones. The outcome looks like it has been rejected so something didn't work out here.
Hypothesis
If we test a similar change on our product pages as Etsy rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
Viewed 6+ times
Related Entries
Test Idea
Winner
Personalized Free Shipping Threshold Message → +7.3% Transactions — Sport Chek
copycheckout
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Canned Response
copysignup
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Pattern #14: Exposed Menu Options
navigationproduct
Expected lift: 0%-5%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
pdp_optimizationproduct
Expected lift: 15%-30%
High confidence
Test Idea
Winner
Long-Form Landing Page → +52% Sales — Moz PRO Membership
copylanding_page
Expected lift: 50%-55%
High confidence