Inconclusive
Low confidence
Product Availability
In this experiment, product availabiltiy bars were shown on products with low stock. This was shown on listing pages. Impact on adds to cart and sales was measured.
Hypothesis
If we implement 'Product Availability' on listing pages (In this experiment, product availabiltiy bars were shown on products with low stock), then key conversion metrics will improve.
Why This Works
Key Learnings
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Ab Test
Positive
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Expected lift: 15%-30%
High confidence
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Multiple Steps
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Expected lift: 5%-5%
High confidence
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Pattern #2: Icon Labels
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Expected lift: 5%-15%
High confidence
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Canned Response
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Expected lift: 5%-10%
High confidence
Test Idea
Winner
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Expected lift: 5%-10%
High confidence