Inconclusive
Low confidence
Links Or Buttons on Content Page (Backstage.com)
In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.
Hypothesis
If we replace text links with visually prominent buttons, then click-through and conversion rates will improve because buttons create stronger visual affordance signaling a desired action
Why This Works
Key Learnings
Viewed 20+ times
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Test Idea
Winner
Distinct CTA Color + First Fold Placement → +101% Click-Through Rate
ctahomepage
Expected lift: 40%-120%
High confidence
Best Practice
Loser
Ghost / Outline Buttons Lose to Filled Buttons — Consistently
ctaany
Expected lift: -25%-0%
High confidence
Test Idea
Winner
Bigger CTA Button in Navigation → +95.1% Progression
ctahomepage
Expected lift: 20%-60%
High confidence
Test Idea
Winner
Above-the-Fold CTA Placement → +255.8% Leads
ctahomepage
Expected lift: 50%-150%
High confidence
Test Idea
Winner
Welcome Mat / Partial Interstitial → +181.2% Signups
ctahomepage
Expected lift: 50%-150%
High confidence