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Netflix: Homepage — Designs Their Button A Little Too Big

Sooner or later design properties should reach optimums for their given contexts. That is, UI elements will become just right - not too big and not too small, or not too high and not to low, etc. In this leak, it seems that Netflix has approached such an optimum when they tested various button sizes on their landing page. Given that form elements and buttons should generally be bigger, it was inevitable for this new evidence to appear as an example of a button being simply too big - as seen in this beautiful experiment. :)

Hypothesis

If we test a similar change on our home landing pages as Netflix rejected, we should be cautious — their rejection suggests it underperformed.

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Key Learnings

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