Loser
Low confidence
Netflix: Homepage — Designs Their Button A Little Too Big
Sooner or later design properties should reach optimums for their given contexts. That is, UI elements will become just right - not too big and not too small, or not too high and not to low, etc. In this leak, it seems that Netflix has approached such an optimum when they tested various button sizes on their landing page. Given that form elements and buttons should generally be bigger, it was inevitable for this new evidence to appear as an example of a button being simply too big - as seen in this beautiful experiment. :)
Hypothesis
If we test a similar change on our home landing pages as Netflix rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
Viewed 8+ times
Related Entries
Test Idea
Winner
Distinct CTA Color + First Fold Placement → +101% Click-Through Rate
ctahomepage
Expected lift: 40%-120%
High confidence
Best Practice
Loser
Ghost / Outline Buttons Lose to Filled Buttons — Consistently
ctaany
Expected lift: -25%-0%
High confidence
Test Idea
Winner
Bigger CTA Button in Navigation → +95.1% Progression
ctahomepage
Expected lift: 20%-60%
High confidence
Test Idea
Winner
Above-the-Fold CTA Placement → +255.8% Leads
ctahomepage
Expected lift: 50%-150%
High confidence
Test Idea
Winner
Welcome Mat / Partial Interstitial → +181.2% Signups
ctahomepage
Expected lift: 50%-150%
High confidence