Inconclusive
Low confidence
Repeated Bottom Call To Action on Content Page (Thomasnet.com)
In this experiment, a simple link to a newsletter signup landing page was added at the bottom of an article. The newsletter landing page then encouraged users to provide their email address for future article updates.
Hypothesis
If we repeat the call-to-action at the bottom of content pages, then conversions will improve because users who finish consuming content are primed and positioned to take action
Why This Works
Key Learnings
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