Inconclusive
Low confidence
Sticky Call To Action on Content Page (Thomasnet.com)
In this simple experiment on an article page, the variation slid out a sticky call to action linking to the next article. The sliding interaction triggered after some scrolling threshold (around 1000px or so). Afterwards, the sticky call to action maintained its floating position. The experiment measured clicks on this "next article" button.
Hypothesis
If we make the primary call-to-action sticky and always visible while scrolling, then conversion rates will improve because the CTA remains accessible at the exact moment users decide to act
Why This Works
Key Learnings
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