Positive
High confidence
Hyperice: Recovery Technology eCommerce CRO Programme
SplitBase ran a continuous experimentation programme for Hyperice, a premium sports recovery technology brand. Tests covered product page hierarchy (video vs. image lead), athlete endorsement placement, benefits framing (recovery science vs. elite athlete use), checkout flow steps, and bundle configurations. The programme ran across multiple product lines including percussion devices and compression systems.
Hypothesis
Hyperice's premium recovery devices (percussion massagers, compression boots) required better education and social proof to justify high price points to first-time visitors. Improving product page trust signals, education content, and checkout flow would reduce abandonment at high-consideration purchase steps.
Why This Works
Key Learnings
Expected Lift Range
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