Positive
High confidence
Dr. Squatch: Product Page Optimisation for DTC Soap Brand
SplitBase ran a systematic optimisation programme on Dr. Squatch's Shopify product pages. Tests focused on natural ingredient storytelling, photo sequencing, review placement, and bundle offer positioning. Multiple iterations were run across the product detail page template to identify the highest-converting layout and copy combinations for their natural men's grooming product line.
Hypothesis
Dr. Squatch's product detail pages were not effectively communicating brand differentiation and ingredients story to new visitors, causing low add-to-cart rates. Optimising page layout, social proof placement, and ingredient information hierarchy would increase purchase intent.
Why This Works
Key Learnings
Expected Lift Range
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