Positive
High confidence
Ring: Add-to-Cart and AOV Optimisation for Security Hardware
CROMetrics worked on Ring's product pages to test bundle and accessory recommendation placements. Tests focused on the moment when a customer selected a specific camera model — introducing subscription plan (Ring Protect) and compatible device bundles at this decision point rather than in the cart. Multiple variants tested placement, copy, and visual treatment of bundle offers adjacent to the primary add-to-cart button.
Hypothesis
Ring's product pages for security cameras and doorbells were not effectively surfacing bundle configurations and complementary products at the point of primary product selection, resulting in single-unit purchases and lower AOV than the product line warranted.
Why This Works
Key Learnings
Expected Lift Range
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