Positive
Medium confidence
Universal Standard: Size Inclusivity DTC Purchase Conversion
GrowthHit tested product page optimisations for Universal Standard, a size-inclusive women's fashion brand. Tests focused on size range communication, fit guide placement, and social proof from diverse body types. The variant prominently featured size inclusivity messaging in the product hierarchy and added enhanced fit guidance in the size selection area.
Hypothesis
Universal Standard's size-inclusive women's clothing brand had a unique value proposition (sizes 00-40) that was not being communicated prominently enough on product pages, leading to missed conversion opportunities from customers unsure whether the brand carried their size.
Why This Works
Key Learnings
Expected Lift Range
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