Positive
High confidence
DIFF Eyewear: DTC Eyewear Product Page Conversion Lift
SplitBase tested product page layout optimisations for DIFF Eyewear, a DTC sunglasses brand with a buy-one-give-sight charitable model. The control presented the charitable message as footer-level content. The variant elevated the charitable mission statement to the product header area, adjacent to the product name and price. Additional tests iterated on the specific copy framing and visual treatment of the mission statement.
Hypothesis
DIFF Eyewear's charitable giving angle (buy one, give sight to someone in need) was a strong differentiator but was being buried below the product specifications on their product pages. Elevating this social mission messaging in the product hierarchy would increase emotional purchase motivation and conversion rate.
Why This Works
Key Learnings
Expected Lift Range
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