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Inconclusive
Low confidence

Bigger Form Fields

In this experiment, the click area of job listing tiles was expanded to the size of the full job tile. In the control, the click area was smaller - mostly only the job headline, along with additional "view more" links on the right hand column. Clicking the tile or headline would open up a new job details page in both control and variation. Impact on progression and membership sales was measured.

Hypothesis

If we implement 'Bigger Form Fields' on listing pages (In this experiment, the click area of job listing tiles was expanded to the size of the full job tile), then key conversion metrics will improve.

Why This Works

Key Learnings

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