Winner
High confidence
Forced Action
In this experiment, the control shows an (X) close option within a signup flow, whereas the variation had it removed. Clicking the close icon would collapse the signup modal and show the product page. Users were still able use the back and forward functionality. (The test was inversed in order to fit the pattern). Impact on signups was measured.
Hypothesis
If we remove the option to skip or close a signup step, then signups will improve because focused funnels without escape options increase step completion.
Why This Works
Key Learnings
Expected Lift Range
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