Winner
Low confidence
Booking.com: Homepage — Icon Labels Replicating Google's Recent Experiment
It seems like Booking just completed running an experiment that is very similar to a recent one from Google. The experiment evaluated icons with labels in the top navigation against a control version with labels only.
Hypothesis
If we test a similar change on our home landing pages as Booking.com tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
Viewed 10+ times
Related Entries
Test Idea
Winner
Pattern #2: Icon Labels
formslisting
Expected lift: 5%-15%
High confidence
Test Idea
Winner
Forced Action
formssignup
Expected lift: 5%-20%
High confidence
Test Idea
Winner
Remove Coupon Fields
formscheckout
Expected lift: 0%-15%
High confidence
Test Idea
Winner
Right Or Left Aligned Forms
formssignup
Expected lift: 5%-15%
Medium confidence
Test Idea
Winner
Pattern #1: Remove Coupon Fields
formscheckout
Medium confidence