Winner
Low confidence
Booking.com: Homepage — Single Vs. Multiple Line Search Forms
It's now clear that Booking ran somewhat of a larger leap experiment of two very diverse search layouts on their Apartments landing page. I'm glad we discovered this one as we now know for sure their awesome team doesn't only run microscopic single change experiments.
Hypothesis
If we test a similar change on our home landing pages as Booking.com tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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