Winner
Low confidence
Google: Listing Page — Is Hinting That Labels With Icons Are Better Than Labels Alone
Take a look at these two screenshots, both taken on May 15, 2019. With some cookie clearing magic in between it's pretty clear that Google ran an icon experiment on their search results page. The control version had labels only in the top nav, whereas the variant contained icons in addition to the labels. The variation was implemented a month later in June.
Hypothesis
If we test a similar change on our listing pages as Google tested, then our conversion metric will likely improve based on their implementation decision.
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