Winner
Low confidence
Netflix: Homepage — 4 Button Labels With "Try It Now" Possibly Leading
Netflix has just finished testing at least four interesting button labels on their homepage. Since one of them looks like it has been implemented, we just might be able to make a few subtle comparisons which I'll attempt to capture in this leak. Of course, given the fact that we're just scratching the surface of this experiment, please take this analysis as highly hypothetical (ripe for further experimentation).
Hypothesis
If we test a similar change on our home landing pages as Netflix tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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