Loser
Low confidence
Netflix: Homepage — Displaying A Password Field Which Fails And
It looks like Netflix has been iterating on showing additional fields upfront on their homepage. After they succeeded at displaying an email address upfront, this experiment now takes next step of showing a password field. The result of the leaked experiment however suggests a negative outcome as they reverted back to the control version - without the visible password.
Hypothesis
If we test a similar change on our home landing pages as Netflix rejected, we should be cautious — their rejection suggests it underperformed.
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