Inconclusive
Low confidence
Pattern #92: Already Viewed Label
[company] Pattern #92: Tests whether Already Viewed Label improves conversion performance. This is a meta-pattern derived from multiple A/B tests across different companies. Applicable to listing page types.
Hypothesis
If we A/B test Already Viewed Label on listing pages, then we can measure its impact and determine if it suits our context — pattern data is directional.
Why This Works
Key Learnings
Viewed 8+ times
Related Entries
Test Idea
Winner
Multiple Steps
navigationlisting
Expected lift: 5%-5%
High confidence
Test Idea
Winner
Forced Action
formssignup
Expected lift: 5%-20%
High confidence
Test Idea
Winner
Remove Coupon Fields
formscheckout
Expected lift: 0%-15%
High confidence
Test Idea
Winner
Pattern #2: Icon Labels
formslisting
Expected lift: 5%-15%
High confidence
Test Idea
Neutral
Filled Or Ghost Buttons
ctalisting
Expected lift: -10%-0%
Medium confidence