Winner
Low confidence
Airbnb: Homepage — Full Height Photos On Their Landing Page
Airbnb ran an experiment where they increased the size of the header photo on their Host signup landing page. And interestingly it was rejected a month later.
Hypothesis
If we test a similar change on our home landing pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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Test Idea
Winner
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Expected lift: 0%-10%
High confidence
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Loser
Airbnb: Homepage — Both Of These Social Proof Statements
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Low confidence
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Netflix: Homepage — Upfront Email Capture At The Start Of Their Signup Flow And It Succeeds
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Booking.com: Homepage — Two Search Bars Are Not Better Than One
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Low confidence
Leaked Test
Loser
Amazon: Product Page — Bottom Aligned Product Thumbnails
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Low confidence