Winner
Low confidence
Booking.com: Homepage — Two Search Bars Are Not Better Than One
In this experiment Booking added a second search bar on their homepage. The intention might have been to provide users a way to filter more destinations by country. Could this scenario have created an akward uncertainty about which form field to engage with? Whether this explanation is true or not, I'm not sure. What we do know however that in the end, the control version with the single search bar prevailed.
Hypothesis
If we test a similar change on our home landing pages as Booking.com tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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