Inconclusive
Low confidence
Pattern #118: Category Images
[company] Pattern #118: Tests whether Category Images improves conversion performance. This is a meta-pattern derived from multiple A/B tests across different companies. Applicable to home-landing, listing page types.
Hypothesis
If we A/B test Category Images on listing pages, then we can measure its impact and determine if it suits our context — pattern data is directional.
Why This Works
Key Learnings
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Winner
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Pattern #2: Icon Labels
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Expected lift: 5%-15%
High confidence
Test Idea
Neutral
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Expected lift: -10%-0%
Medium confidence
Leaked Test
Loser
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Low confidence