Inconclusive
Low confidence
Pattern #120: Supporting Theme Images
[company] Pattern #120: Tests whether Supporting Theme Images improves conversion performance. This is a meta-pattern derived from multiple A/B tests across different companies. Applicable to listing, signup page types.
Hypothesis
If we A/B test Supporting Theme Images on listing pages, then we can measure its impact and determine if it suits our context — pattern data is directional.
Why This Works
Key Learnings
Viewed 8+ times
Related Entries
Test Idea
Winner
Autoplay Video
imagerythank_you
Expected lift: 0%-10%
High confidence
Test Idea
Winner
Multiple Steps
navigationlisting
Expected lift: 5%-5%
High confidence
Test Idea
Winner
Pattern #2: Icon Labels
formslisting
Expected lift: 5%-15%
High confidence
Test Idea
Neutral
Filled Or Ghost Buttons
ctalisting
Expected lift: -10%-0%
Medium confidence
Leaked Test
Winner
Google: Listing Page — Is Hinting That Labels With Icons Are Better Than Labels Alone
formslisting
Low confidence