Inconclusive
Low confidence
Onboarding Callouts
This experiment added a small nudge or callout to encourage more signups. Attention was directed towards the save function, which lead to the signup flow for anyone not signed it. Impact on signups was measured.
Hypothesis
If we implement 'Onboarding Callouts' on listing pages (This experiment added a small nudge or callout to encourage more signups), then key conversion metrics will improve.
Why This Works
Key Learnings
Viewed 8+ times
Related Entries
Test Idea
Winner
Cart Reminder And Recently Viewed
personalizationsignup
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Pattern #2: Icon Labels
formslisting
Expected lift: 5%-15%
High confidence
Research Finding
Principle
Personalized Experiences Generate 41% Higher Impact Than Generic
personalizationany
Expected lift: 20%-50%
High confidence
Test Idea
Winner
Multiple Steps
navigationlisting
Expected lift: 5%-5%
High confidence
Test Idea
Winner
Personalized Next Step
personalizationthank_you
Expected lift: 5%-10%
High confidence