Inconclusive
Low confidence
Search Keyword Highlighting
In this experiment, a different style for keyword highlighting was used.
Hypothesis
If we implement 'Search Keyword Highlighting' on listing pages (In this experiment, a different style for keyword highlighting was used), then key conversion metrics will improve.
Why This Works
Key Learnings
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Related Entries
Test Idea
Winner
Cart Reminder And Recently Viewed
personalizationsignup
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Pattern #2: Icon Labels
formslisting
Expected lift: 5%-15%
High confidence
Research Finding
Principle
Personalized Experiences Generate 41% Higher Impact Than Generic
personalizationany
Expected lift: 20%-50%
High confidence
Test Idea
Winner
Multiple Steps
navigationlisting
Expected lift: 5%-5%
High confidence
Test Idea
Winner
Personalized Next Step
personalizationthank_you
Expected lift: 5%-10%
High confidence