Winner
Low confidence
Amazon: Product Page — Bigger Price Style
I managed to capture this exciting little big price styling experiment from Amazon before it wrapped up this week. What looks like a small change actually has a few interesting differences packed into a single variation which you can see below.
Hypothesis
If we test a similar change on our product pages as Amazon tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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Related Entries
Research Finding
Principle
Problem Solution Mapping - AMB
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High confidence
Test Idea
Winner
One Time Payment Copy
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Expected lift: 5%-20%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
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Expected lift: 15%-30%
High confidence
Ab Test
15.21% Increase In Conversion Rate By Implementing Accordion Layout For Product Information On PDP
Accordion Layout on Product Detail Page
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Expected lift: 10%-25%
High confidence
Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
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Expected lift: 40%-100%
High confidence