Winner
Low confidence
Amazon: Product Page — Bigger Price Style
I managed to capture this exciting little big price styling experiment from Amazon before it wrapped up this week. What looks like a small change actually has a few interesting differences packed into a single variation which you can see below.
Hypothesis
If we test a similar change on our product pages as Amazon tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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Test Idea
Winner
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Expected lift: 0%-5%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
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Experiment
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High confidence
Research Finding
Principle
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High confidence
Ab Test
Positive
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Expected lift: 5%-10%
High confidence