Winner
Low confidence
Amazon: Product Page — Product Availability And Price Belong Closer Towards Add To Cart
In this little experiment, Amazon shifted the availability information towards the center of its product pages. Instead of showing if and when a product will ship near the right add to cart tile, it was moved towards above the product description. Some weeks later, we discovered that this change was rejected in favor of showing the same information in the top right.
Hypothesis
If we test a similar change on our product pages as Amazon tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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Research Finding
Principle
Problem Solution Mapping - AMB
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Test Idea
Winner
One Time Payment Copy
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Expected lift: 5%-20%
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Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
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Expected lift: 15%-30%
High confidence
Ab Test
15.21% Increase In Conversion Rate By Implementing Accordion Layout For Product Information On PDP
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Expected lift: 10%-25%
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Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
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Expected lift: 40%-100%
High confidence