Winner
Low confidence
Etsy: Product Page — Different Price Style
Etsy just ran an a/b test of how prices were displayed on their product pages. The three related changes were detected as a single variation and it now seems like the experiment ended up being rejected - suggesting a loss or insignificant outcome. Although the changes were confounded, based on some positive data related to showing availability, perhaps removing the "In stock" copy was one change too many. Here is what the experiment looked like:
Hypothesis
If we test a similar change on our product pages as Etsy tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
Viewed 20+ times
Related Entries
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence
Test Idea
Winner
One Time Payment Copy
pricingpricing
Expected lift: 5%-20%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
pdp_optimizationproduct
Expected lift: 15%-30%
High confidence
Ab Test
15.21% Increase In Conversion Rate By Implementing Accordion Layout For Product Information On PDP
Accordion Layout on Product Detail Page
pdp_optimizationproduct
Expected lift: 10%-25%
High confidence
Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
pricingpricing
Expected lift: 40%-100%
High confidence