Winner
Low confidence
Etsy: Product Page — Different Price Style
Etsy just ran an a/b test of how prices were displayed on their product pages. The three related changes were detected as a single variation and it now seems like the experiment ended up being rejected - suggesting a loss or insignificant outcome. Although the changes were confounded, based on some positive data related to showing availability, perhaps removing the "In stock" copy was one change too many. Here is what the experiment looked like:
Hypothesis
If we test a similar change on our product pages as Etsy tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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Research Finding
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