Winner
Low confidence
Etsy: Product Page — Different Price Style
Etsy just ran an a/b test of how prices were displayed on their product pages. The three related changes were detected as a single variation and it now seems like the experiment ended up being rejected - suggesting a loss or insignificant outcome. Although the changes were confounded, based on some positive data related to showing availability, perhaps removing the "In stock" copy was one change too many. Here is what the experiment looked like:
Hypothesis
If we test a similar change on our product pages as Etsy tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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Test Idea
Winner
Pattern #14: Exposed Menu Options
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Expected lift: 0%-5%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
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Expected lift: 15%-30%
High confidence
Experiment
Positive
Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth
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Expected lift: 30%-100%
High confidence
Research Finding
Principle
Customer Experience Feedback Summary April 2024
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High confidence
Ab Test
Positive
[company]: Reordering Plan Display by Price on Plan Selection Page
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Expected lift: 5%-10%
High confidence