Loser
Low confidence
Etsy: Product Page — Showing Price Ranges Might Be Inferior
Perhaps this little and rejected a/b test by Etsy might teach us something about price formatting. Sometime in August of 2022 I noticed that some of Etsy's product pages showed price ranges. In other words, prices were showing both low and high end prices for products with customizable options.
Hypothesis
If we test a similar change on our product pages as Etsy rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
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Test Idea
Winner
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Ab Test
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Experiment
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Research Finding
Principle
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High confidence
Ab Test
Positive
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Expected lift: 5%-10%
High confidence