Loser
Low confidence
Etsy: Product Page — Showing Price Ranges Might Be Inferior
Perhaps this little and rejected a/b test by Etsy might teach us something about price formatting. Sometime in August of 2022 I noticed that some of Etsy's product pages showed price ranges. In other words, prices were showing both low and high end prices for products with customizable options.
Hypothesis
If we test a similar change on our product pages as Etsy rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
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Related Entries
Research Finding
Principle
Problem Solution Mapping - AMB
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High confidence
Test Idea
Winner
One Time Payment Copy
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Expected lift: 5%-20%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
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Expected lift: 15%-30%
High confidence
Ab Test
15.21% Increase In Conversion Rate By Implementing Accordion Layout For Product Information On PDP
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Expected lift: 10%-25%
High confidence
Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
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Expected lift: 40%-100%
High confidence