Winner
Low confidence
Etsy: Product Page — Winning Shipping Timeline
Etsy ran an interesting experiment on their product pages by trying to clarify the shipping process. In this a/b test we can see that the control version displayed a simple delivery range with text. Whereas the variation displayed a linear shipping timeline with 3 steps - possibly creating a stronger sense of urgency. Checking up on this a few months later, we detected that the variation was implemented.
Hypothesis
If we test a similar change on our product pages as Etsy tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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Test Idea
Winner
Pattern #14: Exposed Menu Options
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Expected lift: 0%-5%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
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Expected lift: 15%-30%
High confidence
Experiment
Positive
Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth
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Expected lift: 30%-100%
High confidence
Research Finding
Principle
Customer Experience Feedback Summary April 2024
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High confidence
Ab Test
Positive
[company]: Reordering Plan Display by Price on Plan Selection Page
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Expected lift: 5%-10%
High confidence