Inconclusive
Low confidence
Less Or More Visible Prices on Product Page
In this mobile product page experiment, the variation changed the look of the floating button area once a product was chosen. The variation showed a button with 1) pricing totals along with 2) a link back to the edit area and 3) a button that allowed to add to cart directly. Whereas the control only linked back to the top of the page where the product selction was possible. Impact on adds-to-cart and sales was measured.
Hypothesis
If we change the visibility and display of prices in the floating product CTA area, then conversion rates will improve because appropriate price presentation influences purchase intent at the decision moment
Why This Works
Key Learnings
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Test Idea
Winner
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High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
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Experiment
Positive
Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth
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High confidence
Research Finding
Principle
Customer Experience Feedback Summary April 2024
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High confidence
Ab Test
Positive
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Expected lift: 5%-10%
High confidence