Inconclusive
Low confidence
More Or Fewer Plans on Product Page
A less expensive product choice (club duration) was added at the beginning of the options. Impact on adds-to-cart, sales and revenue were measured.
Hypothesis
If we add a lower-priced plan option to the product choice set, then conversion rates will improve because anchoring against a cheaper option makes the mid-tier option feel more reasonable
Why This Works
Key Learnings
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Test Idea
Winner
Pattern #14: Exposed Menu Options
navigationproduct
Expected lift: 0%-5%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
pdp_optimizationproduct
Expected lift: 15%-30%
High confidence
Experiment
Positive
Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth
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Expected lift: 30%-100%
High confidence
Research Finding
Principle
Customer Experience Feedback Summary April 2024
pricingpdp
High confidence
Ab Test
Positive
[company]: Reordering Plan Display by Price on Plan Selection Page
pricingproduct_page
Expected lift: 5%-10%
High confidence