Inconclusive
Low confidence
More Or Fewer Plans on Product Page
A less expensive product choice (club duration) was added at the beginning of the options. Impact on adds-to-cart, sales and revenue were measured.
Hypothesis
If we add a lower-priced plan option to the product choice set, then conversion rates will improve because anchoring against a cheaper option makes the mid-tier option feel more reasonable
Why This Works
Key Learnings
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