Inconclusive
Low confidence
Pattern #113: More Or Fewer Plans
[company] Pattern #113: Tests whether More Or Fewer Plans improves conversion performance. This is a meta-pattern derived from multiple A/B tests across different companies. Applicable to pricing, product page types.
Hypothesis
If we A/B test More Or Fewer Plans on product pages, then we can measure its impact and determine if it suits our context — pattern data is directional.
Why This Works
Key Learnings
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Related Entries
Ab Test
Positive
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Ab Test
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High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
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High confidence
Research Finding
Principle
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High confidence