Inconclusive
Low confidence
What It's Worth on Product Page (Kay.com)
In this experiment, a pricing table (an upsell of product protection plan coverages) was tested against a more explicit yes/no toggle for including the plan. Impact was measured on adds to cart, orders, and upsell rate, using an 80/20 traffic split.
Hypothesis
If we clearly show the monetary value or savings offered, then conversion and upgrade rates will improve because users can rationalize the purchase against tangible value anchors
Why This Works
Key Learnings
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Related Entries
Research Finding
Principle
Customer Experience Feedback Summary April 2024
pricingpdp
High confidence
Test Idea
Winner
Pattern #14: Exposed Menu Options
navigationproduct
Expected lift: 0%-5%
High confidence
Experiment
Positive
Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth
pricingpricing
Expected lift: 30%-100%
High confidence
Ab Test
Positive
Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits
pricingpricing_page
Expected lift: 30%-60%
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
pdp_optimizationproduct
Expected lift: 15%-30%
High confidence