Inconclusive
Low confidence
What It's Worth on Product Page (Kay.com)
In this experiment, a pricing table (an upsell of product protection plan coverages) was tested against a more explicit yes/no toggle for including the plan. Impact was measured on adds to cart, orders, and upsell rate, using an 80/20 traffic split.
Hypothesis
If we clearly show the monetary value or savings offered, then conversion and upgrade rates will improve because users can rationalize the purchase against tangible value anchors
Why This Works
Key Learnings
Viewed 24+ times
Related Entries
Ab Test
15.21% Increase In Conversion Rate By Implementing Accordion Layout For Product Information On PDP
Accordion Layout on Product Detail Page
pdp_optimizationproduct
Expected lift: 10%-25%
High confidence
Test Idea
Winner
One Time Payment Copy
pricingpricing
Expected lift: 5%-20%
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence
Ab Test
22% Increase In Conversion Rate By Testing Subscription Section Copy On PDP
Subscription Copy Test on Product Detail Page
pdp_optimizationproduct
Expected lift: 15%-30%
High confidence
Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
pricingpricing
Expected lift: 40%-100%
High confidence