Inconclusive
Low confidence
What It's Worth on Product Page (Kay.com)
In this experiment, a pricing table (an upsell of product protection plan coverages) was tested against a more explicit yes/no toggle for including the plan. Impact was measured on adds to cart, orders, and upsell rate, using an 80/20 traffic split.
Hypothesis
If we clearly show the monetary value or savings offered, then conversion and upgrade rates will improve because users can rationalize the purchase against tangible value anchors
Why This Works
Key Learnings
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Related Entries
Test Idea
Winner
Lower Price Frames
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Expected lift: 5%-15%
High confidence
Ab Test
Positive
Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits
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Expected lift: 30%-60%
High confidence
Test Idea
Winner
What It's Worth
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Expected lift: 5%-20%
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
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High confidence
Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
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Expected lift: 40%-100%
High confidence