Inconclusive
Low confidence
Bulleted Reassurances
This experiment attempted to increase the number of leads on a lead-funnel. As the first step, users were being asked to upload a file. The control showed the file types that were allowed, whereas the variation changed the copy to show a number of benefits for taking that action. The text-based benefits included the: receiving feedback, prices and lead times.
Hypothesis
If we implement 'Bulleted Reassurances' on listing pages (This experiment attempted to increase the number of leads on a lead-funnel), then key conversion metrics will improve.
Why This Works
Key Learnings
Viewed 6+ times
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Test Idea
Winner
Authority
social_proofsignup
Expected lift: 5%-15%
High confidence
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
social_prooflanding_page
High confidence
Test Idea
Winner
Multiple Steps
navigationlisting
Expected lift: 5%-5%
High confidence
Test Idea
Winner
Pattern #2: Icon Labels
formslisting
Expected lift: 5%-15%
High confidence
Best Practice
Loser
Video Testimonials Mid-Page on Lead-Gen Forms — Hurt Conversion
social_prooflanding
Expected lift: -20%--5%
High confidence