Inconclusive
Low confidence
Customer Star Ratings
This experiment tested the presence of customer review (in the variation). As a result of adding customer reviews, the product page density decreased (requiring a bit more scrolling from longer product tiles). Impact on conversion was measured. Also the test originally ran as a "removal of customer reviews" test. However it was flipped here to align with the pattern.
Hypothesis
If we implement 'Customer Star Ratings' on listing pages (This experiment tested the presence of customer review (in the variation)), then key conversion metrics will improve.
Why This Works
Key Learnings
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Winner
Authority
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Expected lift: 5%-15%
High confidence
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
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High confidence
Test Idea
Winner
Multiple Steps
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Expected lift: 5%-5%
High confidence
Test Idea
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Pattern #2: Icon Labels
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Expected lift: 5%-15%
High confidence
Best Practice
Loser
Video Testimonials Mid-Page on Lead-Gen Forms — Hurt Conversion
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Expected lift: -20%--5%
High confidence