Winner
Medium confidence
Donation Progress Bar with Target → +51% Average Donation — UNICEF
Conversion.com added a dynamic donation target progress bar to UNICEF's one-off donation page. The target was set on a one-week rather than monthly basis to keep progress percentage visually meaningful. The bar updated in real-time via a custom Google Analytics integration. Messaging focused on the broader cause rather than specific outcomes.
Hypothesis
Showing a live donation progress bar toward a one-week target would motivate donors to give more by creating a shared goal and rallying effect
Why This Works
Key Learnings
Expected Lift Range
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