Inconclusive
Low confidence
Social Counts
In this variation, a number of social proof references were added to a signup modal.
Hypothesis
If we implement 'Social Counts' on listing pages (In this variation, a number of social proof references were added to a signup modal), then key conversion metrics will improve.
Why This Works
Key Learnings
Viewed 6+ times
Related Entries
Test Idea
Winner
Authority
social_proofsignup
Expected lift: 5%-15%
High confidence
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
social_prooflanding_page
High confidence
Test Idea
Winner
Multiple Steps
navigationlisting
Expected lift: 5%-5%
High confidence
Test Idea
Winner
Pattern #2: Icon Labels
formslisting
Expected lift: 5%-15%
High confidence
Best Practice
Loser
Video Testimonials Mid-Page on Lead-Gen Forms — Hurt Conversion
social_prooflanding
Expected lift: -20%--5%
High confidence