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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: Address "Overall, the feedback reflects significant customer dissatisfaction with billing..."

layouthomepage
High confidence
Test Idea

Test: Address "Some customers express difficulties in contacting the company or receiving consi..."

layouthomepage
High confidence
Test Idea

Test: Address "There is a general dissatisfaction with the perceived value of service, as high ..."

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High confidence
Test Idea

Test: Address "Users continue to express desire for better support and clearer communication, p..."

layouthomepage
High confidence
Test Idea

Test: Address "Increasing mentions of contract dissatisfaction, particularly around renewal ter..."

layouthomepage
High confidence
Test Idea

Test: Address "Technical and access problems preventing successful task completion on digital p..."

layouthomepage
High confidence
Test Idea

Test: Address "Persistent billing visibility and error issues eroding trust."

layouthomepage
High confidence
Test Idea

Test: Address "Growing frustration with pricing fairness and transparency, especially among lon..."

layouthomepage
High confidence
Research Finding
Principle

Smart Energy Savings Bundle

product
Medium confidence
Research Finding
Principle

DR Program Enhancements - ConneXion Summary

product
Medium confidence
Best Practice
Principle

Texas Switcher Insights November 2025

pricing
Medium confidence
Best Practice
Principle

Texas Switcher Insights - Q2 2025

pricing
Medium confidence
Best Practice
Principle

Texas Switcher Insights December 2025

pricing
Medium confidence
Best Practice
Principle

TX Switcher Insights - Q1 2025

pricing
Medium confidence
Best Practice
Principle

Texas Switcher Insights October 2025

pricing
Medium confidence
Research Finding
Principle

Pila Home Battery

product
Medium confidence
Research Finding
Principle

Flat Bill Experiences & Research - Energy Insiders Study

general
Medium confidence
Research Finding
Principle

Shopping Channels - Jan 2026

general
Medium confidence
Research Finding
Principle

Referral Survey - Feb 2026

competitive
Medium confidence
Research Finding
Principle

"Only Vivint" Message Test - Dec 2025

competitive
Medium confidence

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