Skip to main content

1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: Address "Energy Usage ConfusionSome users reported high bills despite low usage or conser..."

layouthomepage
High confidence
Test Idea

Test: Address "Customer Service InconsistencyWhile some agents received high marks, others were..."

layouthomepage
High confidence
Test Idea

Test: Address "Account Management ChallengesCustomers reported friction when managing or updati..."

layouthomepage
High confidence
Test Idea

Test: Address "Technical and Usability ProblemsSlow load times, login failures, and hard-to-nav..."

layouthomepage
High confidence
Test Idea

Test: Address "Billing and Rate FrustrationsUnexpected charges, unclear rate changes, and autop..."

layouthomepage
High confidence
Test Idea

Test: Address "Rate, contract, and renewal concerns contribute to churn risk, as customers comp..."

layouthomepage
High confidence
Test Idea

Test: Address "Lack of proactive communication during outages, storms, or service disruptions l..."

layouthomepage
High confidence
Test Idea

Test: Address "Inconsistent customer service experiences, including long wait times, difficulty..."

layouthomepage
High confidence
Test Idea

Test: Address "Login, account access, and technical issues prevent customers from completing ba..."

layouthomepage
High confidence
Test Idea

Test: Address "Payment and autopay reliability issues create stress and distrust, particularly ..."

layouthomepage
High confidence
Test Idea

Test: Address "Billing confusion and high costs are the most significant sources of customer fr..."

layouthomepage
High confidence
Test Idea

Test: Address "which is pretty, I don't know, simple." ( Non-binary, 24)"

accountaccount
High confidence
Test Idea

Test: Address "Maybe it kind of clutters this..."

accountaccount
High confidence
Test Idea

Test: Address "I feel like this should be, like, a separate page."

accountaccount
High confidence
Test Idea

Test: Address "I don't know if this is necessary."

accountaccount
High confidence
Test Idea

Test: Address "Some participants felt the page had too much information that could be overwhelm..."

accountaccount
High confidence
Test Idea

Test: Address "Support Less Central: Unlike the first study, support issues (e.g., outages) wer..."

layouthomepage
Medium confidence
Test Idea

Test: Address "Provider Comparison Still Painful: Difficulty comparing providers remains, with ..."

layouthomepage
Medium confidence
Test Idea

Test: Address "Greater Need for Education: Participants now seek clearer guidance on switching ..."

layouthomepage
Medium confidence
Test Idea

Test: Address "Pricing Concerns Deepened: Users moved from general complaints about hidden fees..."

layouthomepage
Medium confidence

Not sure where to start?

Answer a few questions about your site and get personalized test recommendations ranked by expected impact.

Get personalized recommendations