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1,100+ A/B Test Results & CRO Research

Evidence-based test ideas, research findings, and best practices — searchable and free.

1,183 results

Test Idea

Test: Address "Natural Disaster Assistance"

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Test Idea

Test: Address "Promotional Content"

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Test Idea

Test: Address "Customer Support Issues"

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Test Idea

Test: Address "Payment Process"

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Test Idea

Test: Address "Confusion Around Plans and RatesCustomers noted difficulty understanding their r..."

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Test Idea

Test: Address "Customer Support ChallengesNegative experiences with customer service included l..."

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Test Idea

Test: Address "Technical Difficulties and App GlitchesPersistent technical issues—ranging from ..."

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Test Idea

Test: Address "Billing and Payment IssuesIncorrect charges, unexpected fees, and autopay failur..."

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Test Idea

Test: Address "High Pricing and Service RatesCustomers expressed ongoing frustration with high ..."

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Test Idea

Test: Address "General Dissatisfaction and Negative SentimentOver one in five comments reflecte..."

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Test Idea

Test: Address "Company Recommendation Comments recommending the company to others."

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Test Idea

Test: Address "Mentioned in 105 notes e."

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Test Idea

Test: Address "Payment Convenience Comments mentioning the ease and convenience of making payme..."

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Test Idea

Test: Address "Mentioned in 242 notes d."

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Test Idea

Test: Address "Customer Satisfaction Comments showing customer satisfaction with the service or..."

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Test Idea

Test: Address "Mentioned in 245 notes c."

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Test Idea

Test: Address "Ease of Use Comments highlighting the ease of use of the system, app, or website..."

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Test Idea

Test: Address "Mentioned in 304 notes b."

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Test Idea

Test: Address "Positive Experience Comments expressing a positive experience with the service o..."

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Test Idea

Test: Address "Mentioned in 400 notes a."

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