Making Good

Making Good is the experimentation podcast from Conversion.com (formerly WiderFunnel), the world's largest dedicated CRO agency. The podcast shares real-world experimentation case studies, methodology insights, and lessons learned from running optimization programs for major brands.

Drawing from Conversion.com's work with clients like Dollar Shave Club, Meta, Microsoft, and HP, the podcast provides a rare behind-the-scenes look at how enterprise experimentation programs operate. Episodes cover test design, results analysis, organizational challenges, and the strategic thinking behind successful optimization programs.

Making Good is particularly valuable for experimentation leaders and CRO managers who want to learn from practitioners working at the highest level of the industry. The agency perspective provides insights into patterns and pitfalls that emerge across hundreds of client engagements.