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Conversion

The world's leading dedicated CRO agency, formed by merging Conversion.com (UK) and WiderFunnel (North America), with 100+ CRO specialists.

Overview

Conversion is a global CRO agency formed in 2022 by integrating two legendary agencies: Conversion.com in the UK and WiderFunnel in North America. With over 100 CRO specialists across the UK and North America, it has established itself as the world's largest dedicated conversion rate optimization agency.

The agency uses a unique blend of A/B testing, UX research, and personalization to improve clients' websites and businesses. What makes Conversion distinctive is their conscious decision to focus exclusively on CRO rather than offering it as one service among many. Their methodology combines rigorous experimentation with behavioral science principles, including Chris Goward's renowned LIFT Model framework (inherited from WiderFunnel).

For over fifteen years, startups and enterprises alike have trusted them with their growth — including clients like Dollar Shave Club, Meta, Microsoft, HP Ink, and Providence. Their clients have benefited from more than $2 billion in additional revenue attributed to their optimization work.

Key Features

  • A/B testing & experimentation
  • UX research
  • Personalization
  • Behavioral science
  • Experimentation program building
  • LIFT Model framework
  • Strategic consulting
  • Data analytics & insights

Pros & Cons

Pros

  • + World's largest dedicated CRO agency (100+ specialists)
  • + Merger of two industry leaders (Conversion.com + WiderFunnel)
  • + $2B+ in additional revenue generated for clients
  • + Exclusive focus on CRO — no distractions

Cons

  • Premium enterprise pricing
  • May be too large for small businesses seeking personalized attention
  • Recent merger may mean evolving processes

Integrations

OptimizelyKameleoonGoogle AnalyticsAdobe Target

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